You worked really hard to learn the skills that you need to be a fantastic photographer and you worked even harder to build your business. But, for your business to succeed long-term, you need to have a solid marketing plan in place.
Check out the five tips below for effectively marketing your photography company to the masses.
1. Use Postcards
Postcards might seem so basic, but they can be really effective. You can send them out to the individuals on your mailing list, for example, and offer them a special discount code to use online or a coupon to use at your physical studio. And, if you ever attend any networking events, such as conferences, you can take a stack of postcards with you to hand out to those who visit your booth. With custom postcard printing services making it easy to design and print postcards, this is a really affordable way to promote your brand.
2. Use Content Strategy on Your Website
Your website should do more than displaying your amazing photography work; it should also contain valuable and helpful content. Add a blog to your website so that you can write about your experiences in the field, offer tips to those interested in becoming photographers, and provide other insights into the industry. The more you can become an authority in your niche, the more people will respect you. You can share your blog posts on social media and expand your audience by guest blogging on other sites, too.
3. Optimize Your Website
Whenever you add content your website, whether it is in the form of a landing page or a blog post, make sure that it is optimized so that search engines will find your site and recommend it in search results. Integrate SEO strategies, such as the use of popular keywords, so that you can boost traffic to your site and hopefully increase your conversions as well.
4. Use Social Media Often
If you have a few pages on social media sites like Facebook and Twitter but you barely ever use them, they aren’t going to do you any good. The key is to post on a regular schedule and post things that will be interesting to your audience. A good rule to follow is that most of your posts should not be promotional in nature, as consumers don’t want to be bombarded with advertising messages all the time. Instead, ask questions, encourage conversation, share tips, ask for reviews of your services, and post content that would be deemed helpful to readers.
5. Encourage Referrals
Word of mouth promotion can work really well, especially for new businesses. You can encourage your customers to refer their friends and family to you by emailing them with a special offer whenever someone they know ends up using your services. For example, if a customer refers someone to you, send the original customer a discount on a future photo session to reward them and keep them coming back.
Finally, remember that marketing is an ongoing task, so always tweak your strategy as you determine what works and what doesn’t.
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