Nigel Merrick

Nigel Merrick is a photography business coach, photographer, and author, helping professional photographers succeed in their business through improved marketing, business, and SEO skills. Learn more about the professional photography business, marketing, and SEO for photographers at the Zenologue website.

SEO For Photographers Part 3: 5 Great Link Building Strategies

Why are link building strategies important? This is a common question and the answer has everything to do with how much weight the search engines place on different aspects of our SEO activities.

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Although paying attention to your on-site search engine optimization is important, and it's vital to select and use the right keywords for your photography business (see "SEO For Photographers, Part 2: Where To Use Your Keywords"), that only accounts for around 25% of the factors involved in your search engine ranking calculations. Read more...

SEO For Photographers, Part 2: Where To Use Your Keywords

If you're serious about being in the photography business to make money, then you'll definitely want your website to be found easily by the people who are looking for your type of services, which means paying close attention to search engine optimization. SEO for photographers can sometimes be a challenge, but that need not be the case.

When used correctly, SEO can help to bring the right customers straight to your door - people who are searching for exactly what you offer, and who are ready to buy from you.

To do that, you must adopt a strategic approach to ensure that every page of your photography website is properly optimized for those keywords important to your business,  and we talked about how to perform keyword research in the previous article in the series (SEO For Photographers Part 1: What Are People Looking For?).

But when you've identified the keywords and phrases you want to rank for, how and where do you deploy them to your website for the best effect?

Read more...

SEO For Photographers Part 1: What Are People Looking For?

"Google hates me!" is something I hear almost every day from photographers who come to me for help with their websites, and especially for the answer to the question, "why can't anyone find me in the search engines?" In short, SEO for photographers is something a lot of people appear to be struggling with!

Photo by salihadir

Photo by salihagir

Their concern is very real, and they are by no means alone. Read more...

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