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7 Ways Custom Photo Backdrops Can Promote Your Business

How could you photograph a love story in Paris having less than $50 at your disposal? Or make local moms stand in line at your photo studio without running an expensive marketing campaign?

7 Ways a Simple Photo Backdrop Can Promote Your Photography Business

Photo courtesy of

That’s totally possible if you pay attention to one single element of your studio setup – background.

Read on to find out how other photographers are successfully boosting their business with photo backdrops and why you should start using this terrific marketing tool right now. Read more…

10 Silly Mistakes Photographers Make

It’s OK to make mistakes. In fact, our experience is all about making mistakes and learning certain lessons out of them.

10 Silly Mistakes Photographers Make

Photo by Catherine Lall

So by listing these silly mistakes most photographers have probably made at least once, we’re by no means scoffing at anyone. Our goal is to draw your attention to some issues you can easily avoid if you approach your daily routine with more conscience. Read more…

Photographic Education, Specialties, and Business: Interview with Photographer Melanie Weij

In one of our recent newsletters, I asked our subscribers to share their stories with me. The newsletter celebrated the beginning of spring and was dedicated to inspiration and aspiration in the contemporary photographic world. I always encourage readers to hit the reply button and get involved in the conversation. And often, you do (high five!).

Photographic Education, Specialties and Business: Interview with Melanie Weij

So did our subscriber, an Amsterdam-based Architecture / Product photographer Melanie Weij. It appeared that Melanie has just graduated from the University of Applied Photography and her excitement about a new stage in her life could be felt through my laptop screen.

I thought her story might be interesting and helpful to both photographer wannabes out there and those who are making their first steps in the business. So check out my interview with Melanie in which we discuss the role of education, focus, and planning in any photographer’s life. Read more…

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