From their website:
PhotoPlus Expo has the products and education you need to be a leader in the photography & imaging industries—today and in the future. Whether you’re a professional or advanced amateur, you’ll discover a marketplace of solutions that is unrivaled worldwide.
So, will you be in New York that weekend? Do you really, really want to go? Don’t have $40? Leave a comment expressing your interest and I’ll email the code to one lucky person at the end of the day.