As with all other types of businesses, your photography business won’t become successful overnight, no matter how much you want it to. There’s so much to consider when starting it up: marketing costs, an online presence, physical store space, overhead and, of course, consummate skill in shooting and editing your pictures. There is only so much of the marketplace available to you, and this is particularly true if you’re a small business, so you have to fight for every corner of the market.
Photographers have the hardest time learning to adapt their picture-taking mentality into a focus that’s sharp enough to run their own business. Since the industry is extremely competitive these days, it takes a lot more than just being a photography whiz to find success. (more…)