Is Photography a Dying Industry?

Oh, the good old days. The days when taking a photograph was a rare occasion. Those are the words that someone born way back in the early to mid-20th century would tell a millennial or a Gen Z youngster. You can tell how their eyes would light up when taking you through the few available photos of their young escapades.

man with camera on cliff

As you travel down history lane, you can’t help but wonder how far technology has brought the photography industry. You imagine how someone who didn’t get to witness how technologically advanced photography has become would marvel at people taking selfies. You also wonder about the future of photography – what would it look like a few decades down the line? Will photography vanish, or will it flourish to infinity? Let’s find out!

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New Photographers: You Need Grit and This Game Plan to Make a Living

Photography is not for people who lack grit. DATA USA reports that the average salary for photographers is $36,699, which is $13,514 less than national average salary in the U.S. It is also a shrinking profession, projected to fall 5.6 percent in the next decade, even as the economy grows.

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© Witthaya Prasongsin | Dreamstime.com

 

If photography is your calling – and the challenges don’t deter you – then you need a game plan for building a sustainable business that can beat the average without making you stressed, crazed, and burnt out. My goal here is to help with that game plan.

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8 Steps to Getting Your Photography Business Noticed

Photographers, photographers everywhere!

It seems in this social media age, new digital photographers flood the industry every day. These “professionals” boast low prices and high quality. There’s nothing wrong with that, but how do you get your work to stand out from the pack? What makes your images different than Johnny Photographer who was given a DSLR for Christmas along with a 1-year subscription to Adobe PhotoshopCC?

Furthermore, what makes your business better than the average photographer’s?

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Photographic Education, Specialties, and Business: Interview with Photographer Melanie Weij

In one of our recent newsletters, I asked our subscribers to share their stories with me. The newsletter celebrated the beginning of spring and was dedicated to inspiration and aspiration in the contemporary photographic world. I always encourage readers to hit the reply button and get involved in the conversation. And often, you do (high five!).

Photographic Education, Specialties and Business: Interview with Melanie Weij

So did our subscriber, an Amsterdam-based Architecture / Product photographer Melanie Weij. It appeared that Melanie has just graduated from the University of Applied Photography and her excitement about a new stage in her life could be felt through my laptop screen.

I thought her story might be interesting and helpful to both photographer wannabes out there and those who are making their first steps in the business. So check out my interview with Melanie in which we discuss the role of education, focus, and planning in any photographer’s life.

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A Quick Guide to Email Marketing for Photographers

Photographers are turning to social media these days to try and get their names out there and reach their target audiences. Being active on social media is critically important for small businesses these days, but more traditional online marketing tactics, like email marketing, are still very useful.

A Guide to Email Marketing for Photographers

Ignoring email as a part of your marketing campaign could cost your photography business revenue. So, here is a quick guide for every photographer who is going to start using email marketing more actively. Here you’ll find out why you need email marketing, how to build your email list, how to define your marketing strategy and what kind of tools you need to use to send your emails.

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5 Tactics to Make Your Photography Clients a Wellspring of Repeat Business

Have you ever wondered why some photographers have their doorbell ringing all day long while others are struggling week to week in order to sell their work?

The secret is simple – successful photographers are also successful psychologists who invest most of their time and effort in developing long-lasting relationships with their clients.

How To Make Your Photography Clients a Wellspring of Repeat Business

Building bonds with people may get rather challenging, but after all, it’s not a rocket science. In this article you’ll find out some simple yet essential principles of creating strong and fruitful relationships with your clients, and thus, grow your photography business.

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10 Keys to Choosing the Best Domain and Hosting for Photographers

You might have already found a website design of your dreams and even picked a platform to create it. But if you haven’t yet chosen a domain name and reliable hosting for your photo website, the job is not done.

Best Domain Hosting for Photographers eBook

We have you covered, though. In this post you will find some essential tips on how to choose the best domain and hosting for the benefit of your photo website.

There’s also a free giveaway at the end of the post! So be sure to check it out!

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7 Major Elements of Photography Business Plan

Did you know that entrepreneurs who create a proper business plan are usually two times more successful in developing and growing their business than those who have no business plan? This is according to a study conducted by Palo Alto Software.

Just as you wouldn’t typically begin a photo shoot without proper lighting and gear setup, starting your own business without a game plan can be a critical mistake.

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Utilising Meerkat/Houseparty and Periscope for Your Photography Business

In this article we’re going to talk about Periscope and Meerkat** apps and how a photographer can benefit from these services.

Use technologies of the future to grow your business!

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10 Fresh Photography Business Articles to Help You Thrive

Finally, spring came up and it’s a wonderful time of the year to start grow your business and improve yourself as a photographer.

We do a little search to find the best fresh photography business articles from leading blogs which will help you to thrive.

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