Tag: videos

9 Tips for Creating Social Media Marketing Videos

By Nicholas
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Video marketing has increased in use over the years for engagement and immersive marketing. Today, 94% of marketers use video to increase their understanding of a product or service, and 86% of marketers believe video marketing has helped them generate more leads. It’s a good thing that numerous social media platforms like TikTok, Facebook, Instagram, and YouTube continue to allow the use of video in marketing.

With the right video marketing strategy on social media, you can gain brand awareness, establish authority, increase traffic, and generate quality leads. This post highlights nine important tips for creating social media marketing videos.

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Taryn Simon photographs secret sites

By John Watson
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Taryn Simon exhibits her startling take on photography—to reveal worlds and people we would never see otherwise. She shares two projects: one documents otherworldly locations typically kept secret from the public, the other involves haunting portraits of men convicted for crimes they did not commit.

—Taryn Simon photographs secret sites

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Video review: Canon Selphy CP760 Compact Photo Printer

By John Watson
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Girls think it’s cute but don’t count on it getting you any phone numbers on walks in the park. It’s cheap and easy but not a tramp. Give up? I’m talking about the Canon Selphy CP760 compact photo printer, of course.

I purchased the Selphy Sunday evening and through the miracles of the internet and a global transportation infrastructure it arrived on my doorstep Wednesday. And I’m so glad I did. It’s a fun little printer.

Despite it’s tiny size, the CP760 leans more toward the non-portable end of the spectrum than, say, the CP770 which comes in a plastic bucket or the ES30 which has an integrated handle and optional wireless and can run on batteries. No, this guy is intended to sit on a desk or table unobtrusively and quietly until needed. Although, technically, it’s small enough and light enough to move about if necessary and doesn’t require a connection to a computer to operate.

selphy_cp760

Color reproduction is very good at the default settings although reds are a little oversaturated for my taste.

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Video: Christmas bokeh in 60 seconds

By John Watson
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You’ve all seen the photos of the beautiful out of focus highlights behind some object of interest. Now you too can participate in this irresistable photographic cliché! It’s all just a simple matter of position and focus.

To achieve the effect in this video, the only thing I changed was to move the model away from the background (closer to the camera) and refocus.

For more in-depth information about depth of field and how you can control it and use its awesome power to triumph over evil, check out these articles from the Photodoto archives:

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Animoto for Photography

By John Watson
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I created the above sample video in about 5 minutes using my photos and music from their commercially licensed stock library. Dead simple, nice results. Animoto is so easy because it allows you to exchange control over the video for incredible production speed. Although Animoto does most of the work, you can use the “Spotlight” feature to highlight certain photos and adjust the speed of the video. Animoto could be just the ticket for photographers looking for a secret weapon to help promote their business or as an add-on to sell to customers. It’s also a lot of fun.

Animoto says:

Created by TV & film producers, Animoto for Photography lets you turn your breathtaking photos into stunning video in minutes. Fast, award-winning production value plus a library of 175+ free, commercially licensed songs, gives photographers the most powerful video creation tool available.

Founded by MTV and VH1 alumni, Animoto for Photography automatically produces professional video from the photos and music that a photographer selects. Each video is stunning, completely unique, and takes only minutes to produce.

Animoto: Photography For Business

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12 Steps to Understanding Your Digital SLR

By John Watson
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From wikiHow, a 12-step program for getting to know your brand new digital SLR camera:

When they were first introduced, digital SLR cameras were enormously expensive and a tool for professionals only. Since then, they have come down in price into the consumer price range. Because of this, many people buy digital SLRs without understanding how they work — and, consequently, not making the most of them. This article will guide you through the most common functions they have, and to show you how to learn to use one by experiment. The principles herein are the same for any camera; but you will probably not be able to set your shutter and aperture manually on most non-SLR cameras. Read on nonetheless.

How to Understand Your Digital SLR: 12 steps (with video) – wikiHow

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Screencast: Easy exposure blending tutorial with GIMP

By John Watson
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This 2 minute screencast shows an easy-to-use technique for blending multiple exposures (or in this case, two versions of one exposure) to increase the dynamic range of a photograph.

GIMP is free photo editing software for Windows, Mac and Linux.

I published the final version of this photo at Flickr.

Music by Pitx.

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