With the global digital camera market expected to surpass $2 billion by 2021 (study by Technavio), no wonder the market is crowded with different digital cameras at different price points. Big market players such as Panasonic, Canon, Sony, FujiFilm, Casio, Kodak or Olympus are consistently launching new products and banking upon advanced photography trends such as large optical zooms, bigger sensors, more megapixels, 4K video, improved 360-degree video capturing, and Wi-Fi connectivity.
There is a love/hate relationship the majority of us have with social media. We promote our work there, but we also waste a huge amount of time on it. What are the best alternative to social media then? Where can we publish our work in order to gain visibility and, why not, some paid projects?
Let’s step back for a moment and try to understand what we are dealing with here.
Nowadays you can call anyone with an Instagram account a “photography enthusiast”. However, what I meant was “newbie photographers”. Those, who instead of cropping their snaps muse over the best composition before the picture is taken. Those, who instead of applying filters fiddle with curves and white balance. Those, who feel like the Wizard of Oz behind their shutter – altering reality to make wonders. Those, for whom a photo has an expressive value instead of being a trendy way to communicate what they’ve been up to this weekend.
Having a proper business card is the first step towards establishing branding as well as earning potential customers, regardless of whether you are a freelance photographer or engaged within photography agencies. Not only do they serve to boost the reputation of an individual or corporation, they are also an opportunity to showcase the many good qualities one has to offer. By investing in a good business card of your own, you will have essentially created the best possible marketing tool you have within your arsenal.
While Black Friday was born in the United States, people from all over the world now wait for this day to do some serious shopping too, and photographers are no exception. The Friday after Thanksgiving has become popular everywhere marking the beginning of the winter holiday season.
Thanks to our connections in the photography market we get word of deals in advance and we’re able to bring them to you.